Speaker Series: The Secret of (Good) Marketing: Eliminate Brain Calories

So many founders have genuinely game-changing solutions but fail to successfully market them because customers simply can’t comprehend the message. When that happens, customers disengage–no matter the true potential benefit of a product or service. This is because your marketing asks too many brain calories of people. By eliminating unnecessary brain calories in your message, you can turn leads into customers and customers into brand ambassadors. In this presentation, let’s talk about brevity in marketing and how you can use the concept of brain calories to radically transform your sales landscape.

THREE TAKEAWAYS:

1. Create the most direct path from awareness to conversion
2. Resolve their marketing program’s weaknesses
3. Differentiate through clarity & product/market fit

Speaker Bio:

With a background in everything from tech startups to refugee resettlement, Kaitlyn Fitzgerald is a brand strategist who believes in business as a vehicle for good. Formerly the Head of Marketing for SOURCE Global, she has led marketing through $200M in fundraising and expansion into over 50 countries. As the current CEO of Majic Branding, she supports organizational development, marketing initiatives, and brand strategy specialization for a wide portfolio of clients.

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This event is going to be held virtually. Attendees will receive a link to the live stream and worksheets once they have signed up.

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