by | Feb 23, 2022



Major Arizona cities are investing in their small business communities through an innovative digital support platform for entrepreneurs.

Avondale, Gilbert, Goodyear, Mesa, Phoenix and Scottsdale, Ariz., February 23, 2022 — 
— Arizona’s major cities are leading small business support through an innovative approach to economic development using the HUUB online platform for entrepreneurs.

HUUB is a one-stop digital platform designed to assist local businesses as they recover from pandemic-related impacts and build resilience through live data-driven intervention and on-demand tactical support. With built-in reporting, dashboarding tools, and live chat to connect with businesses, Business Retention and Expansion efforts are targeted and measurable. Cities can see how their community is doing in real-time.  

Each platform is designed specifically for its city with customized and curated resources, including on-demand learning courses, funding information and 1:1 tactical support. HUUB’s vetted network of diverse consultants has provided expert support on website improvement, digital marketing support, help with applying for grants and financial coaching. The robust in-platform data tracking allows cities to see what resources are most effective in assisting entrepreneurs in growing and scaling their businesses. 

HUUB has supported 1,500+ entrepreneurs across Avondale, Gilbert, Goodyear, Mesa, Phoenix and Scottsdale,  Arizona. For the Town of Gilbert, the platform has been vital in supporting small businesses, leading to Gilbert being named the #1 fastest city in America to recover from the pandemic.

“The #GilbertTogether HUUB has played a critical role in supporting the resiliency of Gilbert’s small business and start-up ecosystem. The HUUB provides our business community with a single access point for the latest funding announcements, has delivered over 650 hours of one-on-one expert technical assistance, and serves as a conduit to town staff,” Dan Henderson, Gilbert Economic Development Director said.  “Supporting our small businesses has always been a priority for the Town of Gilbert and the technology provided through the HUUB has helped us streamline and enhance this service, ensuring access for all.” 

The platform prioritizes communities of color and women by ensuring that resources are centralized, accessible anywhere, and available in different languages. Businesses in HUUB cities can access these essential resources free and is even available on the go on the HUUB mobile app.

To learn more about how your economic development team can utilize HUUB to better support your small business community go to  

ABOUT HUUB: HUUB is a digital entrepreneur resource platform with built-in reporting and leading-edge tools to help city leaders support their small business community in a central, one-stop site. HUUB was born out of CO+HOOTS, an entrepreneur resource center that has provided training and support to nurture businesses from launch to growth for a decade. When the COVID-19 pandemic hit, our team quickly realized that aligning our mission with city governments would help overstretched economic development teams support increasingly struggling businesses through our community-building methodology. When city governments create access and lower barriers to entrepreneurship for marginalized entrepreneurs, we all win.