Turn Up the Heat: Summer Campaigns that Convert
Event Details
Summer can either stretch your business thin or become one of your most profitable seasons. This session shows you how
Event Details
Summer can either stretch your business thin or become one of your most profitable seasons. This session shows you how to move quickly and confidently, with a clear plan instead of guesswork.
Attendees will learn how to map a simple summer marketing timeline, decide when to run promotions versus hold pricing, and structure discounts that drive volume without eroding margins. The session also walks through how to build and execute a basic summer email sequence, align social content to seasonal demand, and track what is working so adjustments can be made mid-season rather than after summer ends.
THREE TAKEAWAYS: Build a simple summer marketing plan with a clear timeline that outlines when to launch promotions, send emails, and post seasonal content.
Design and run effective summer promotions by choosing the right pricing and discount strategies that increase sales without sacrificing profit margins.
Execute and adjust campaigns in real time by using basic tracking tools to see what is working and make mid-season changes to improve results.
BIO:
Brendan Salisbury serves as Director of Education for the Arizona Microcredit Initiative, where he leads the development of practical, high-impact educational programming for entrepreneurs. As a former small business owner, he is passionate about empowering founders with the skills, tools, and resources needed to build resilient and sustainable businesses. His work focuses on translating complex business concepts into clear, actionable learning that supports long-term growth.
All virtual events are presented by HUUB, a one-stop online resource and support platform for entrepreneurs.
This event is going to be held virtually. Attendees will receive a link to the live stream and worksheets once they have signed up.
Ticket donations go to support businesses through ongoing programs like this one.
We believe in entrepreneurs who are courageous enough to chase a dream, against all odds.
Build an environment for them, and it will elevate us all.
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Time
(Tuesday) 12:00 pm - 1:00 pm
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