Business Podcast Workshop | Podcasting 101: Press Record, Gain Influence

Business Podcast Workshop attendees will learn how to start a professional podcast with a clear concept, simple setup and an easy workflow they can actually maintain.

Thinking about starting a podcast for your business but not sure where to begin? In this session, we’ll break down the essential building blocks of a successful business video podcast, including defining a clear show concept, creating a repeatable episode format and planning content that stays sustainable long term.

You’ll also learn the basics of creating a clean, professional recording setup, including what actually matters for video podcasts such as audio, lighting and framing, and what you can ignore for now. We’ll walk through a simple workflow for recording, publishing to YouTube and repurposing your episodes into audio and short-form clips.

By the end of the session, you’ll leave with a practical checklist and clear next steps to start or improve your podcast.

Key Takeaways

• Define a clear podcast concept, including who it is for, what problem it solves and a repeatable episode format
• Create a simple professional recording setup with the right audio, lighting and framing
• Follow a basic workflow to record, publish and repurpose your content

Who Should Attend

This Podcasting 101 session is perfect for entrepreneurs, creators, marketers and business owners who want to use podcasting to build authority, connect with customers and create long-form content they can repurpose across multiple platforms. Whether you are starting from scratch or improving an existing show, you’ll walk away with practical next steps and a clearer strategy for launching consistent podcast content. This Business Podcast Workshop is designed for beginners and growing brands alike.