Event Type : Speaker Series

Are you a small business owner eager to maximize the holiday season? The festivities are just around the corner, and it’s time to jingle all the way with your marketing strategies! Join us for an exciting and informative virtual event where we will unwrap the secrets to successful holiday marketing that will leave your business ringing with joy.

By the end of this holiday marketing event, you will:

• Craft Festive Branding: Learn how to infuse holiday magic into your brand, creating a memorable and relatable image that stands out during the holiday season.
• Design Irresistible Promotions: Master the art of crafting promotions and offers that entice customers to shop with you, increasing your holiday sales.
• Optimize Online Presence: Discover strategies for more engaging social media campaigns and improved online content. Learn how to make the most of Google My Business and your social media profiles for better visibility and customer engagement.
• Boost E-Commerce Success: Acquire strategies to optimize your online store for increased conversions, ensuring a sleigh-full of successful online sales.
• Nurture Customer Relationships: Discover techniques to build strong and lasting customer relationships, fostering loyalty that extends beyond the holiday season.

Don’t miss this opportunity to elevate your holiday marketing game! Reserve your spot today.

Speaker Bio:

Manuel (Manny) Lucero is a Phoenix native and a proud graduate of Arizona State University. He holds his Bachelor’s degree in English Literature and a Master’s degree in Business Management from the W. P. Carey School of Business. Manny is the founder and CEO of Lucero Consulting Group, a firm providing small business and nonprofit consulting services, as well as marketing services to clients from around the country. Additionally, he is an Academic Associate at Arizona State University, working with entrepreneurial students from across the globe, and also serves as an adjunct faculty member teaching small business/entrepreneurship and HR courses for the Maricopa Community College District.

Previously, Manny served in various development capacities for Arizona nonprofits and worked in the financial services industry. He has served as the Deputy Director for the Arizona Women’s Business Center and also worked with the Veterans Business Center, having secured funding for entrepreneurs being released from the justice system. Manny works with businesses and nonprofits of all levels and stages, and from every background.

In addition to his passion assisting entrepreneurs and the community, Manny has served on the Vantage West Credit Union Board of Directors since 2018, and also served three terms on the City of Phoenix City Development Block Grant (CDBG) Board of Directors. He has served on various education and diversity and inclusion focused Boards for local organizations and universities in the past.

In this session, Dr. Natasha Tennison will guide business owners through key considerations when shaping a benefits package. From essential offerings like health, dental, and vision to retirement and life insurance, you’ll explore how to choose what fits your business model, aligns with employee needs, and supports retention, without overspending.

3 Key Takeaways:

1. Understand the core benefits options available to small businesses.
2. Identify how employee preferences and business goals should guide your choices.
3. Discover practical strategies to manage costs while offering valuable perks.

Speaker Bio:

Dr. Natasha J. Tennison is a seasoned Organizational Psychology Consultant, NLP Practitioner, Certified Life and Career Coach, and Christian Counselor. She specializes in helping small—to medium-sized businesses enhance leadership effectiveness, improve employee behavior, and cultivate emotionally intelligent organizations. Dr. Tennison integrates psychological expertise with a faith-based approach, providing a unique blend of practical strategies and ethical leadership principles. She is passionate about helping small businesses build resilient teams, improve employee well-being, and foster a positive, growth-oriented culture.

Dr. Tennison addresses the challenges of dark personalities and negative behavior in the workplace. Focusing on emotional intelligence, leadership development, and fostering positive organizational cultures, she provides evidence-based solutions that help businesses thrive by reducing negative work behavior and improving leader and team dynamics. Through her consulting practice, she offers one-on-one coaching, onsite visits, webinars, and training sessions tailored to small to medium-sized businesses.