Event Type : Speaker Series

You’ve turned a lead into a customer… now what? For many businesses, conversion is just the beginning of sustainable growth. The real opportunity lies in nurturing the clients you already have. Retaining and re-engaging existing customers not only drives higher profitability, it also costs significantly less than constant acquisition.

In this session, we’ll explore how to turn one-time buyers into lifelong advocates. You’ll learn how to build customer engagement programs that create lasting brand relationships, develop strategies for retention marketing, and design lifetime revenue streams that fuel long-term growth. Discover how cultivating your existing customer base can become your most powerful engine for business success.

THREE TAKEAWAYS:

1) Have a framework for considering lifecycle revenue streams

2) Be prepared to implement a retention marketing program

3) Have the groundwork for establishing an ambassador program

Speaker Bio:

With a background in everything from tech startups to refugee resettlement, Kaitlyn Fitzgerald is a brand strategist who believes in business as a vehicle for good. Formerly the Head of Marketing for SOURCE Global, she has led marketing through $200M in fundraising and expansion into over 50 countries. As the current CEO of Majic Branding, she supports organizational development, marketing initiatives, and brand strategy specialization for a wide portfolio of clients.

All virtual events are presented by HUUB, a one-stop online resource and support platform for entrepreneurs.

This event is going to be held virtually. Attendees will receive a link to the live stream and worksheets once they have signed up.

Ticket donations go to support businesses through ongoing programs like this one.

We believe in entrepreneurs who are courageous enough to chase a dream, against all odds.

Build an environment for them, and it will elevate us all.