Event Type : Speaker Series

Fred De La Riva demonstrates how to 10X your lead generation productivity using the latest AI tools. Discover how to pull leads from a database of 275+ million contacts, leverage AI to pinpoint prospect needs, and clone your expertise for round-the-clock engagement.

What You Will Learn:

• Stop Guessing: Automatically find high-quality leads without manual research.
• Personalize at Scale: Instantly analyze prospects to identify the specific pain points your business solves, allowing you to craft messages that actually get responses.
• Clone Yourself: Create an interactive AI version of yourself that answers questions and nurtures prospects 24/7, converting them into paying clients while you sleep.

Bio:

Fred De La Riva is a seasoned business strategist with a career spanning corporate finance, small business consulting, and digital marketing. He launched his career at Pacific Life, where he gained deep insight into enterprise operations, financial systems, and organizational growth. That corporate foundation sharpened his strategic thinking and gave him a clear lens on how businesses scale efficiently and sustainably.

Building on that experience, Fred went on to serve as a consultant with the Orange County/Inland Empire Small Business Development Center (SBDC), working hands-on with startups and established companies alike. His ability to break down complex business challenges into clear, actionable strategies made him a go-to advisor for entrepreneurs across industries. From market entry plans to revenue roadmaps, he helped businesses move from stuck to scaling with confidence.

Today, Fred leads LUK Digital, a marketing consultancy that blends AI-powered automation, web development, SEO, and lead generation to drive real growth. He’s not just fluent in code or marketing tactics—he’s fluent in outcomes. Whether he’s designing high-converting websites, automating customer acquisition funnels, or mapping out full-stack digital strategies, Fred brings both technical depth and business acumen to every client engagement.

A practical, founder friendly session that teaches small business owners how to identify operational inefficiencies and set themselves up for a smoother, more structured Q1.

Takeaways:
• Why operational management is essential for sustainable growth
• How to use the 7 core strategic objectives to evaluate business health
• A simple method for conducting an operations audit
• Key metrics to track for clear, data driven decision making

Bio:

Kalish Nesbitt is a 2x Founder, start-up coach, and entrepreneur wellness advocate. Her company, Well-Run Retail, combines her expertise in business operations & strategy with her deep passion for holistic mindset coaching. Rather than orienting success around increasing time and energy spent on work, Kalish promotes a vision of efficiency that creates more room for ease and innovation without sacrificing profits.