Podcasting 101: Press Record, Gain Influence

Learn how to start a business podcast with a clear concept, simple setup and an easy workflow you can actually stick to.

Thinking about starting a podcast for your business but not sure where to begin? In this session, we’ll break down the essential building blocks of a successful business video podcast including defining a clear show concept, creating a simple repeatable episode format and planning content so you don’t run out of ideas after a few weeks.

You’ll also learn the basics of setting up a clean, professional recording setup including what actually matters for video podcasts such as audio, lighting and framing and what you can ignore for now. We’ll walk through a simple workflow for recording, publishing to YouTube and repurposing your episode into audio and short clips.

By the end, you’ll leave with a practical checklist and clear next steps to start or improve your podcast.

Key Takeaways

• Define a clear podcast concept including who it is for, what problem it solves and a repeatable episode format
• Set up a simple professional recording setup with the right audio, lighting and framing
• Follow a basic workflow to record, publish and repurpose your content