Event Type : CO+HOOTS PHX

Not sure which keywords to use, or why your listings aren’t getting found? This small business SEO workshop is built to make SEO and online selling finally make sense.

Maybe your product photos are great and your prices are fair, but somehow the right customers just aren’t finding you. That’s rarely a luck problem. It’s usually an SEO problem, and it’s one you can actually fix.

Join Retail Therapy AZ and BRAMZ Growth Collective for a hands-on evening led by J. Dezaraye Wertman, owner of Rae of Light SEO. She’ll walk you through how customers actually search for products like yours, so you stop guessing and start showing up.

Expect real talk, not jargon. Wertman built Rae of Light SEO to help small, product-based businesses show up online without needing a marketing degree to do it.

What You’ll Learn in This Small Business SEO Workshop

You’ll learn to build a keyword list, write product titles and descriptions that actually get found, and strengthen your photos and listing details. Plus, you’ll learn how to connect your online shop with your in-store and market sales.

You’ll leave with:

• A starter SEO keyword list for one of your products
• A prioritized action plan for your product pages

What to Bring

Bring a product or a current listing to work on during the guided activity. No technical experience is needed. Just come ready to dig into your own products.

This small business SEO workshop is hands-on by design, so you’ll leave with something you can actually use, not just notes you’ll forget about later. Whether you sell online, in-store or at markets, these same principles apply.

Event Details & RSVP

Date: Tuesday, Oct. 6, 2026
Time: 6 PM – 8 PM
Location: CO+HOOTS Phoenix (221 E. Indianola Ave., Phoenix, AZ 85012)
Cost: $25, seating limited. CO+HOOTS members get free entry with code RTAZ.

Every meaningful change begins with the same simple thought: I think I can do this. Yet too often, self-doubt convinces us to play small, wait until we’re “ready,” or leave our biggest ideas unrealized. This self-belief workshop is built to change that.

In this engaging, interactive session, you’ll discover that belief isn’t something you’re born with. It’s something you can build. Through collaborative activities, practical exercises and research-backed insights, you’ll learn how to strengthen your own belief. You’ll also learn how to tackle bigger challenges and persevere when things don’t go as planned.

What You’ll Learn in This Self-Belief Workshop

Participants will learn how to:

• Understand why belief, more than talent or experience, often determines whether we take action
• Identify the habits and experiences that strengthen or undermine self-belief
• Use practical strategies to intentionally build conviction in themselves
• Foster belief and resilience in the people they lead, support and collaborate with
• Apply these tools immediately to pursue bigger goals and create greater impact

You’ll also leave with practical tools of your own. Use them to help your team, colleagues and the people you lead build that same belief too.

About the Speaker

Catherine Alonzo is a social change leader, keynote speaker and entrepreneur. Her mission: build a kinder, more equitable world. Catherine is the co-founder and CEO of Javelina, a branding, marketing and advocacy agency. Javelina helps organizations and campaigns craft powerful stories to drive systemic change. She also consults directly for nonprofit organizations, government agencies and foundations. In this work, she applies the framework from her first book, The Changemaker’s Toolkit, to advance their social impact.

Throughout her career, Catherine has contributed to some of the most transformative movements of our time. That includes advancing marriage equality, increasing minimum wages, expanding transportation networks, safeguarding the environment and protecting abortion rights. Through her podcast, How to Change the World, she offers insights and tools for social changemakers. It’s inspiration for anyone committed to creating meaningful impact. Catherine lives in Phoenix with her husband, Ruben.

Come ready to leave this self-belief workshop with tools you can put to use right away.

Event Details & RSVP

Date: Wednesday, Oct. 7, 2026
Time: 5:30 PM – 7 PM
Location: CO+HOOTS Coworking Phoenix (221 E. Indianola Ave., Phoenix, AZ 85012)

We all have patterns that shape how we react to stress, relationships, work and everyday situations. The tricky part is that many of them run on autopilot. Often, we don’t notice what’s happening until after the fact. This Shift Happens workshop is built to change that.

In this Shift Happens workshop, Andrea and Jeremie King will help you recognize the unconscious patterns, reactions and beliefs that drive your everyday choices. Through practical exercises, real-life examples and guided reflection, you’ll learn to spot these patterns in the moment. So, instead of only understanding them after the fact, you’ll start catching them as they happen.

This isn’t a lecture. It’s a hands-on session built around real exercises and honest reflection. So, expect to participate, not just listen.

What You’ll Walk Away With

You’ll leave with simple tools to:

• Recognize the patterns behind your automatic reactions
• Interrupt old responses and create space to choose differently
• Make more intentional choices in relationships, work, stress and everyday life

The goal isn’t to become a different person. It’s to become more aware of the choices already available to you. Then, you’ll practice actually making them.

Who This Shift Happens Workshop Is For

This session works for anyone who’s ever reacted to something and thought, “why did I just do that?” Maybe you want to handle stress differently. Maybe you want to show up differently in your relationships or at work. Either way, this workshop meets you there.

Whether you’re navigating a stressful season, working through a relationship dynamic, or simply want to respond instead of react, this Shift Happens workshop gives you a place to start.

Come ready to reflect, participate and discover where a small shift could create meaningful change. Because sometimes the smallest shift is the one that changes everything.

Event Details & RSVP

Date: Thursday, Oct. 15, 2026
Time: 12 PM – 1 PM
Location: CO+HOOTS Phoenix (221 E. Indianola Ave., Phoenix, AZ 85012)
Cost: Free

This construction tax workshop is a free hour for business owners in the construction industry, general contractors, homebuilders and specialty trades.

Construction income doesn’t look like a typical paycheck. Pay apps, subcontractor payments and equipment purchases can land in different tax years depending on timing you control. That’s exactly why this construction tax workshop focuses on deadlines instead of theory.

Some of what decides your 2026 tax bill has to happen before Dec. 31. Some of it you’ll still decide months later, when you file. The line between those two isn’t where most people think it is. That’s exactly what this construction tax workshop covers: three decisions, and which of them actually have a deadline.

What You’ll Cover in This Construction Tax Workshop

• The equipment depreciation strategy and the date that actually matters
• Which year your income and expenses land, whether it’s the December pay app, the sub you pay now or in January
• The retirement plan and what its real deadline is

All three set the same number, your 20% deduction, the one your return calls qualified business income, or QBI. You’ll leave knowing which of the three you still have time to act on, and which ones you’ve already decided without realizing it.

Bring a real situation. That’s the best use of the hour.

Doors and breakfast open at 7:15 AM. The session starts at 7:30 AM sharp and finishes at 8:30 AM. Then, I’ll stay until 9 AM for anyone who wants to walk through their own numbers. Come as you are.

Event Details & RSVP

Date: Tuesday, Oct. 20, 2026
Time: 7:30 AM – 8:30 AM (doors and breakfast at 7:15 AM)
Location: CO+HOOTS Coworking Phoenix (221 E. Indianola Ave., Phoenix, AZ 85012)
Cost: Free, free parking available

Breakfast courtesy of Gateway Bank.

Life has a tendency to knock us off our feet. What do you do when you’re down? Better yet, what can you do to get back up? This resilience workshop is built around that exact question.

Resilience is about knowing what you want, working with yourself rather than against yourself and continuing to move forward, whether it’s the 10th time or the 100th time. The good news is that resilience is a muscle. So, like any muscle, it can be strengthened.

Resilience isn’t about pretending things don’t hurt or pushing through without feeling it. It’s about learning how to recover. The faster you can get back up, the more energy you have left for what actually matters.

In this resilience workshop, you’ll learn how to cultivate resilience and use it as a tool. You’ll practice navigating challenges, growing through setbacks and moving forward in both life and career.

What You’ll Learn

• What resilience is and why it matters
• The benefits of building resilience
• How to cultivate and strengthen your resilience

These aren’t abstract ideas. You’ll walk away with practical tools you can start using the same day, whether that’s at work, at home or just in your own head. Because resilience isn’t something you’re just born with, it’s something you build one rep at a time. This session gives you a place to start building those reps.

Who This Resilience Workshop Is For

Whether you’re navigating a personal challenge, a career setback or simply looking to build greater resilience for whatever comes your way, this session will give you practical tools and perspective. So, come as you are, setbacks and all.

Event Details & RSVP

Date: Thursday, Oct. 22, 2026
Time: 12 PM – 1 PM
Location: CO+HOOTS Phoenix (221 E. Indianola Ave., Phoenix, AZ 85012)
Cost: Free

Come cowork with us for free and experience the CO+HOOTS community. These free coworking days are your chance to try the space before you commit, no strings attached.

Join us Wednesday or Thursday for a yogurt bar and light pastries while you work, connect and get a feel for the space. Stay the whole day or just stop by for a few hours. Either way works.

A lot of people aren’t sure if coworking is actually worth it until they try it. That’s exactly why we run free coworking days twice a year, so you can see for yourself instead of just taking our word for it.

Bring your laptop, bring a project you’re already working on and treat it like a normal workday. The only difference is you’ll have fresh coffee, decent WiFi and people around who actually want to talk shop during a coffee break.

What’s Included During Free Coworking Days

• A seat at a purpose-driven workspace
• Fast WiFi, fresh coffee and meeting common areas
• A community of Arizona founders, freelancers and remote workers
• A yogurt bar and light pastries both mornings

Whether you’re a founder testing out a new routine, a freelancer tired of working from home or a remote worker who just wants better WiFi, these free coworking days give you a real look at what CO+HOOTS Mesa offers.

If you end up loving it, ask about membership options while you’re here. If not, no pressure. You still got breakfast, a change of scenery and a couple new faces to say hi to next time.

Event Details & RSVP

Date: Wednesday, Oct. 28 and Thursday, Oct. 29, 2026
Time: 8 AM – 5 PM
Location: CO+HOOTS Coworking Mesa (225 E. Main St., Mesa, AZ 85201)
Cost: Free, RSVP appreciated so we can plan for breakfast

Dress up and get entered to win a Boo Basket! This Halloween costume contest is all about celebrating the season with your fellow CO+HOOTS members, no matter how you like to work.

Members, come work from the office like you normally would, just bring your best costume. Not a member yet? Drop in and cowork with us for free that day, on us, plus enjoy a pop-up coffee cart while you show off your costume. Costume optional, but definitely encouraged.

Halloween is one of our favorite excuses to shake up a normal workday. Whether you’re deep in a deadline or just here for the coffee, a costume contest is a low-effort way to make the office feel a little more fun for a few hours.

No pressure to go elaborate. A costume can be as simple as a fun hat or a themed t-shirt, or as involved as a full group costume with your favorite coworking neighbors. Either way, it’s an excuse to be a little silly together.

How the Halloween Costume Contest Works

Wear your best costume to the office on Oct. 30. Throughout the day, the coffee cart will be there if you want a little pick-me-up. At 3 PM, we’ll announce the winner of the Boo Basket, so make sure you’re around to see if it’s you.

Here’s what to expect:

• A free day of coworking for guests who aren’t members yet
• A pop-up coffee cart at the Phoenix office
• A costume contest winner announced at 3 PM

If you’re not a member yet, this is a great excuse to stop by, work from our Phoenix space for free and see what the community’s about, costume or not.

Whether you go all out or just throw on a fun hat, we want to see you there. This Halloween costume contest is for everyone, members and future members alike. No RSVP needed, just show up in costume and join the fun!

Event Details

Date: Friday, Oct. 30, 2026
Time: All day (winner announced at 3 PM)
Location: CO+HOOTS Coworking Phoenix (221 E. Indianola Ave., Phoenix, AZ 85012)
Cost: Free for guests, included for members. Coffee cart items available for purchase.