Loyalty Is the New Growth Hack: Moving Beyond the Punch Card

You don’t need a big budget to grow—you need loyal customers. As a UX and product strategist who’s worked with powerhouse brands and scrappy small businesses alike, Shawnda Williams show you how to turn everyday customer interactions into lasting, repeatable growth.

Loyalty isn’t just about stamps, coupons, or points—it’s about building real relationships that keep people coming back. In this session, we’ll explore how to elevate familiar tactics like punch cards and promo codes into experiences that spark emotional connection, increase customer lifetime value, and generate organic, word-of-mouth momentum.

Whether you’re just getting started or ready to scale what’s already working, you’ll walk away with practical, digital-friendly strategies to turn repeat customers into superfans—and your business into a brand they’ll stick with.

Speaker Bio:

Shawnda Williams is a seasoned UX and product strategy leader with over 20 years of experience designing award-winning digital experiences for global brands like Apple, Microsoft, REI, and Zappos. As Founder of Southern Fried Concepts, she specializes in loyalty strategy, user-centered design, and customer experience innovation for modern retail. Her cross-industry expertise, from defense to DTC, is rooted in a strategic, human-centered approach that drives measurable business impact.