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Profiling ideal clients offers invaluable insights into understanding their needs, preferences, and pain points. By delving into their demographics, behaviors, and psychographics, you can tailor your marketing strategies to resonate more effectively.

This targeted approach not only enhances customer engagement but also fosters stronger connections and loyalty. Ultimately, profiling ideal clients empowers you to allocate resources more efficiently, optimize messaging for higher conversion rates, and drive sustainable growth.

In this lab we’ll guide you how to use accessible online tools to:

1. Identify and profile one ideal client (whether B2B or B2C)
2. Identify their pain points & keywords

Speaker Bio:

Amy James: Smart, cross-functional and energetic lady boss driven by opportunities to transform and impact businesses holistically. Both catalyst and implementer of entrepreneurial vision, executing with savvy analytical and interpersonal skills steered by modern technology.

All virtual events are presented by HUUB, a one-stop online resource and support platform for entrepreneurs.

This event is going to be held virtually. Attendees will receive a link to the live stream and worksheets once they have signed up.

Ticket donations go to support businesses through ongoing programs like this one.

We believe in entrepreneurs who are courageous enough to chase a dream, against all odds.

Build an environment for them, and it will elevate us all.

So many founders have genuinely game-changing solutions but fail to successfully market them because customers simply can’t comprehend the message. When that happens, customers disengage–no matter the true potential benefit of a product or service. This is because your marketing asks too many brain calories of people. By eliminating unnecessary brain calories in your message, you can turn leads into customers and customers into brand ambassadors. In this presentation, let’s talk about brevity in marketing and how you can use the concept of brain calories to radically transform your sales landscape.

THREE TAKEAWAYS:

1. Create the most direct path from awareness to conversion
2. Resolve their marketing program’s weaknesses
3. Differentiate through clarity & product/market fit

Speaker Bio:

With a background in everything from tech startups to refugee resettlement, Kaitlyn Fitzgerald is a brand strategist who believes in business as a vehicle for good. Formerly the Head of Marketing for SOURCE Global, she has led marketing through $200M in fundraising and expansion into over 50 countries. As the current CEO of Majic Branding, she supports organizational development, marketing initiatives, and brand strategy specialization for a wide portfolio of clients.

All virtual events are presented by HUUB, a one-stop online resource and support platform for entrepreneurs.

This event is going to be held virtually. Attendees will receive a link to the live stream and worksheets once they have signed up.

Ticket donations go to support businesses through ongoing programs like this one.

We believe in entrepreneurs who are courageous enough to chase a dream, against all odds.

Build an environment for them, and it will elevate us all.