The Secrets of Commercial Storytelling

Unlock the Secrets of Commercial Storytelling

Learn proven structures, key elements, and practical tips to create engaging ads—plus budget-friendly production ideas.

Why Attend

Great ads don’t happen by accident. They’re built on timeless storytelling principles. In this session, you’ll discover:

• The essential elements behind successful print and video ads
• Foolproof structures that keep audiences engaged
• A simple checklist for crafting compelling ad stories
• Low-cost options for producing polished video ads without breaking your budget

Key Takeaways

• Understand the elements of a good story and outline one of your own • Identify the core principles of commercial storytelling that consistently work • Apply a clear checklist to strengthen your ad storytelling • Explore affordable strategies for producing effective video ads