Speaker Series: How the Law Can Help You Build Equity in a Brand

Your brand’s reputation can affect its bottom line. Brand equity, or how the public perceives your brand—separate from its goods and services—can impact revenue and the overall value of your business. That makes managing brand equity a crucial part of your marketing strategy.

There are many tools you can use to help you build your brand and have it add value to your business. This session discusses what tools are available and how you can use them to grow your business.

Learn more about HPS Law Group: https://hpslawgroup.com/

About Clark Proffitt: Attorney Clark Proffitt’s intellectual property and business law practice focuses on helping small businesses and inventors innovate, increase their standing in the marketplace, and realize their vision. He excels in guiding his clients through the often-confusing maze of financial and legal decisions to create strategies that ensure their security and support the accomplishment of cherished business and personal goals. His considerable legal expertise includes prosecution, litigation, and transactions in copyrights, patents, trademarks and trade secrets, as well as planning strategies for small business owners. Whether you are a single inventor or an established business with a large research and development budget, or whether you are just choosing a brand or trying to protect a well-earned reputation, Clark will help you to craft a strategy that uses the tools available under the law to achieve your goals for your business and your loved ones today and for years to come.

About Burt Skiba: Burt Skiba is a licensed attorney specializing in intellectual property law, he has extensive experience in mechanical engineering and advising clients on various aspects of intellectual property law. He advises a wide range of companies in all manner of transactions involving intellectual property matters. Mr. Skiba assists clients with patents, trademarks, copyrights, trade secrets, and other IP-related business counseling. He specializes in early-stage startups helping establish and implementing your business’s intellectual property plan.

This event is going to be held virtually. Attendees will receive a link to the live stream and worksheets once they have signed up.
Ticket donations go to support businesses affected by COVID-19
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