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Summer can either stretch your business thin or become one of your most profitable seasons. This session shows you how to move quickly and confidently, with a clear plan instead of guesswork.

Attendees will learn how to map a simple summer marketing timeline, decide when to run promotions versus hold pricing, and structure discounts that drive volume without eroding margins. The session also walks through how to build and execute a basic summer email sequence, align social content to seasonal demand, and track what is working so adjustments can be made mid-season rather than after summer ends.

THREE TAKEAWAYS: Build a simple summer marketing plan with a clear timeline that outlines when to launch promotions, send emails, and post seasonal content.

Design and run effective summer promotions by choosing the right pricing and discount strategies that increase sales without sacrificing profit margins.

Execute and adjust campaigns in real time by using basic tracking tools to see what is working and make mid-season changes to improve results.

BIO:

Strong team culture is built through intentional practices that help people feel valued, connected, and supported. This workshop will explore practical strategies for employee appreciation, team building, and strengthening morale in the workplace, while also highlighting how intentional culture can help organizations attract the right talent as they grow. Whether attendees already lead a team or are preparing to build one in the future, this session will focus on how culture shapes the employee experience from the start.

Participants will leave with practical ideas for recognizing employees in meaningful ways, creating stronger team connection, supporting wellness in the workplace, and being more intentional about the kind of environment they are building. The session is designed to offer realistic strategies that can be applied right away to create a healthier, more engaged team environment and a stronger foundation for long term growth.

THREE TAKEAWAYS: – Leave with practical employee appreciation ideas they can use within their own organization or team.

1. Identify team building and workplace connection strategies that support morale and wellness.
2. Walk away with clear ways to build a stronger workplace culture that can help attract and retain the right people.

Bio:

Pedro Alvarez is the VP and Director of Operations and Event Production at Lucero Consulting Group, where he helps lead strategy, operations, and team centered experiences for organizations and community focused initiatives. With experience in leadership, event production, and organizational development, Pedro brings insight into building strong teams, celebrating employees, and creating healthier workplace cultures. He facilitates workshops and trainings designed to help organizations grow with intention, connection, and impact.