Start-up Spotlight: DNA on a SHIRT™

Darrin Grandmason, founder and CEO of DNA on a SHIRT™, created an extraordinary product through his focus on sustainability and science; namely genetics. DNA on a SHIRT’s mission is to spread education and engagement through the use of visually-appealing artwork that shows how all walks of life all share a common bond through DNA and impacts the way we interact with our world.

After reaching their Indiegogo Campaign goal, Darrin and his team will be flying to Africa and joining the Cheetah Conservation Fund (CCF) to collect the Cheetah’s DNA for genetic art!

But Darrin is no stranger to the sky. In a recent 12 News segment, he announced his company’s partnership with Sky Mall, jet-setting the company into airlines across the country.

DNA on a SHIRT will be working with CCF, the world’s largest wildlife research and conservation center for cheetahs. The shirt the company will design will feature the DNA fingerprint of one of CCF’s cheetahs. Darrin will be giving 20% of on-going proceeds of the shirts to aid cheetah conservation in Namibia, where CCF’s central hub is located.

Lucky for us, at 12:30 p.m. on Oct. 16, CCF Chief Ecologist and Education Officer Matti Nghikembua will be making a stop in Phoenix at Bioscience High School, arranged by DNA on a SHIRT.

“It’s an honor to help facilitate this lecture series with AZ Bioscience High School and CCF,” Grandmason said. “One is growing our future field scientists and the other is employing them.”

Matti assists with ongoing ecological research and the bush encroachment program. He trains student interns at the Polytechnic of Namibia and University of Namibia and coordinates environmental education and outreach programs at CCF. Matti was named one of Disney’s Conservation Heroes in 2006 for outstanding commitment to environmental education.

Matti’s stop at Bioscience High School will be the fourth stop on his U.S. mini tour and the only one in Arizona.

For more information on DNA on a SHIRT, please visit their website at: www.DNAonaSHIRT.com

I hope to see you all on October 16 at 12:30 p.m!