CO+ Speaker Series

We will walk through 5 types of research and analysis methods you can do to better understand your target market. We will go over a structured process to start your own market research for your small business!

If you are interested in learning more about AMI, here is our website: https://www.azmicrocredit.org/. If you have any questions about the workshop or organization, please feel free to contact Siddharth Mehta at siddharth@azmicrocredit.org. We hope to see you there!

Speaker Bio:

Annie Qin is the Director of Operations at the Arizona Microcredit Initiative (AMI), where she leads the organization’s internal processes and member recruitment. Previously at AMI, Annie has contributed market research insights across the food & beverage, fashion, and arts & crafts sectors. Most recently, she has expanded her market research projects in the education and advertisement industries at PwC.

All virtual events are presented by HUUB, a one-stop online resource and support platform for entrepreneurs.

This event is going to be held virtually. Attendees will receive a link to the live stream and worksheets once they have signed up.

Ticket donations go to support businesses through ongoing programs like this one.

We believe in entrepreneurs who are courageous enough to chase a dream, against all odds.

Build an environment for them, and it will elevate us all.

So … what do you do? If you answered, “accounting,” “life insurance,” or anything 100,000 other providers could have said, you’re leaving money on the table.

And you need this live event.

On October 15th, join 20-year Marketing & Performance Strategist Harmony Major for help building a Unique Selling Proposition (USP) that makes clients and partners find YOU.

Why should people work with you over thousands of others in your space? (Tip: “Customer service” is NOT the right answer for 95% of businesses. This generic reply is the #1 indicator they have a problem.)

In this hands-on live event, you’ll learn:

1. Why you should go specific instead of broad (Wouldn’t that limit earning potential?)
2. How a clear, bold USP helps you gain your audience’s trust
3. 5 reasons a strong USP is REQUIRED for small companies to compete (and work less!)
4. A fill-in-the-blank formula you can start using immediately to rise above the competition

Finally, stop targeting “anyone/everyone” and reaching no one. Learn to build the type of intrigue that gets partners and clients excited, and attracts INCOMING opportunities.

Speaker Bio: Harmony Major

As a Certified Inbound Marketing Specialist, Digital Marketing Strategist, and Resilience Professional, I help focused, mature entrepreneurs do three things:

1. Choose simple daily action steps that streamline their budgets, energies, and efforts;

2. Fix their websites and marketing plans to attract more and better clients; and

3. Recognize and reverse the hidden personal patterns blocking professional growth.

I took my first business full-time before Age 20—in under a year, with no formal training. For the next decade plus, I’ve helped teams of all sizes to boost efficiency, work less, and earn more.

My clients have ranged from Google, NC State, and Space Foundation, to solo-run small businesses.

If there’s one thing I learned in these years, it’s that one size does *not* fit all. We’ll find the best growth strategy for your company’s stage, your budget, your passion, and your energy level. Book a consult to discuss a plan to hit more of your goals next quarter.

All virtual events are presented by HUUB, a one-stop online resource and support platform for entrepreneurs.

This event is going to be held virtually. Attendees will receive a link to the live stream and worksheets once they have signed up.

Ticket donations go to support businesses through ongoing programs like this one.

We believe in entrepreneurs who are courageous enough to chase a dream, against all odds.

Build an environment for them, and it will elevate us all.