events calendar

The online presentation What NOT to Do in Building Your Business guides entrepreneurs through common pitfalls and costly mistakes that many face when starting or scaling a business. Instead of focusing on success stories, this presentation highlights avoidable errors that can derail growth, waste resources, and undermine the long-term stability of a company. From hiring mistakes to overspending on unnecessary tools or marketing campaigns, the presentation underscores the importance of planning, prioritizing, and making informed choices early on to prevent missteps that can lead to setbacks.

The session provides practical advice on cultivating good habits, identifying warning signs, and ensuring that your business remains agile in a competitive landscape. Participants will learn how poor planning, inadequate customer research, lack of adaptability, and neglecting employee or customer feedback can slow or stall progress. By examining real-life examples and proven insights, the presentation equips business owners with strategies to sidestep common errors and build a resilient, sustainable business foundation.

THREE TAKEAWAYS: Each attendee with leave with a bulleted blueprint of processes they need to avoid common pitfalls business owners face when starting a business.

BIO:

Ellis Hubbard III is a seasoned professional with over two decades of experience across a variety of management and client service roles, primarily within the finance, insurance, and workforce development sectors. He has demonstrated exceptional leadership skills, especially in team management and client relations, consistently contributing to organizational objectives and enhancing operational efficiency. Ellis’s diverse skill set, spanning from strategic management to client relationship-building, exemplifies his adaptability and dedication to excellence.

Unlock the secrets to building systems that drive consistent sales and foster customer loyalty. Brandi Fox will dive into strategies for leveraging email marketing, automating key processes, and creating repeatable workflows that keep your business growing. Learn to streamline your efforts, maximize your impact, and build a system that grows your business while you focus on what matters most.

Speaker Bio:

With over 14 years of entrepreneurship experience, Brandi Fox is a results-driven business consultant who brings both real-world grit and innovation to the table. She launched her first business, Pamper Us Mobile Massage Service, in 2011 at the age of 21, transforming her passion into one of Charlotte’s most recognized mobile spa brands.

Born in High Point, NC, but raised in Charlotte, NC, Brandi holds an MBA in Business Management and a Master’s Certificate in Digital Entrepreneurship. She’s the proud mother of two brilliant children: a 16-year-old daughter and natural hair care stylist who’s been running her own business since the age of 13, and an 11-year-old son who developed his first video game at just 9 years old and now explores robotics and coding.

In 2018, Brandi founded B. The Entrepreneur Consulting Agency, a company dedicated to helping aspiring entrepreneurs navigate the often overwhelming process of starting a business. Inspired by her own early struggles when business resources were scarce, she built a firm rooted in mentorship, strategy, and systems.

Now in 2025, Brandi has evolved her brand into B. The Entrepreneur AI Consulting, merging her expertise with AI technology to support startups, streamline operations, and empower today’s founders to stay ahead in a rapidly changing digital world. Brandi is passionate about turning ideas into income, bridging tech and entrepreneurship, and helping others build businesses that not only succeed, but thrive with purpose.