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Stand out by going local! This session dives into hyper-localized marketing techniques that resonate with your community. Melissa Covarrubias will walk you through creative ways to target specific neighborhoods, collaborate with local partners, and craft campaigns that build authentic connections with your audience.

Bio: 

Melissa Covarrubias is a Senior Digital Marketing Leader with an MBA and 10+ years of driving digital transformation and revenue growth. She is an expert in omni-channel marketing strategies, data analysis, and digital innovation.

This presentation will explore how aligning employee roles with their strengths and values fosters a positive work atmosphere and how embedding shared values and beliefs into everyday practices can improve employee retention and create a thriving organizational environment for all.

3 Powerful Key Takeaways for Participants:

1. How to Create Job Alignment that Fuels Employee Engagement
2. How to Create a Workplace Climate that Shapes Daily Employee Experiences
3. How to Create a Culture that Works Like Glue to Maintain Unity

Speaker Bio:

Dr. Natasha J. Tennison is a seasoned Organizational Psychology Consultant, NLP Practitioner, Certified Life and Career Coach, and Christian Counselor. She specializes in helping small—to medium-sized businesses enhance leadership effectiveness, improve employee behavior, and cultivate emotionally intelligent organizations.