Jalia Pettis – Owner, 3JayProductions Q&A
DIVERSITY IN ENTREPRENEURSHIP
Jalia has a business background composed of over 20-years in Human Resource Management coupled with Training and Marketing experience. She started 3Jayproductions in 2006. A multi-faceted firm of professionals that caters to those in the beauty, fashion, and entertainment industries. 3Jay Productions offers a broad range of services to include business development, brand management, imaging, art direction, event planning, and writing services.
You have a background in corporate America as a Human Resource Professional. What led you to take the leap of faith to start your own business?
“I have always had an entrepreneurial spirit even as a child. Growing up I wanted to open a food truck then that switched to working for my mother who had a commercial cleaning business. I didn’t realize my niche until years after college. I knew I could no longer work for others and be satisfied with my career.”
“The journey of an entrepreneur is not for the faint of heart so be willing to roll with the highs and lows.”
Many businesses offer either beauty services or business services, but you offer both. What led you to tackle both industries?
“I believe offering both beauty services as well as business services is what makes 3Jay Productions unique. It allowed me to incorporate everything that I had learned being in Human Resources management as well as everything that I’ve learned being a part of the beauty, fashion and entertainment spaces.”
With the spotlight being on the Black Lives Matter movement, many businesses are taking the initiative to hire more African Americans to work for their company especially in leadership positions. Why is this issue so important to you and how have you played a role in this?
“It’s important to understand that the injustices and disparities have been occurring for years, this isn’t a new issue unfortunately it has reached a tipping point and people like myself are tired of having to explain or accommodate others as black people.”