From Booths to Browsers: An SEO & E-Commerce Workshop for Small Business

Not sure which keywords to use, or why your listings aren’t getting found? This small business SEO workshop is built to make SEO and online selling finally make sense.

Maybe your product photos are great and your prices are fair, but somehow the right customers just aren’t finding you. That’s rarely a luck problem. It’s usually an SEO problem, and it’s one you can actually fix.

Join Retail Therapy AZ and BRAMZ Growth Collective for a hands-on evening led by J. Dezaraye Wertman, owner of Rae of Light SEO. She’ll walk you through how customers actually search for products like yours, so you stop guessing and start showing up.

Expect real talk, not jargon. Wertman built Rae of Light SEO to help small, product-based businesses show up online without needing a marketing degree to do it.

What You’ll Learn in This Small Business SEO Workshop

You’ll learn to build a keyword list, write product titles and descriptions that actually get found, and strengthen your photos and listing details. Plus, you’ll learn how to connect your online shop with your in-store and market sales.

You’ll leave with:

• A starter SEO keyword list for one of your products
• A prioritized action plan for your product pages

What to Bring

Bring a product or a current listing to work on during the guided activity. No technical experience is needed. Just come ready to dig into your own products.

This small business SEO workshop is hands-on by design, so you’ll leave with something you can actually use, not just notes you’ll forget about later. Whether you sell online, in-store or at markets, these same principles apply.

Event Details & RSVP

Date: Tuesday, Oct. 6, 2026
Time: 6 PM – 8 PM
Location: CO+HOOTS Phoenix (221 E. Indianola Ave., Phoenix, AZ 85012)
Cost: $25, seating limited. CO+HOOTS members get free entry with code RTAZ.