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MIDWEEK MINDTWEAK: What’s the f*#!cking difference: The four elements of strategic differentiation of your brand
May 16, 2018 @ 12:30 pm - 1:30 pmFree
CO+HOOTS Foundation presents What’s the f*#!cking difference: The four elements of strategic differentiation of your brand! Free lunch provided.
How is your business offering different? Answering this for the purposes of strategically positioning your brand is not as simple as it might sound. Strategic differentiation makes all your marketing communications more effective because they hit home, and more efficient because they don’t have to work as hard to stand out from the crowd. In this presentation, you’ll learn the four elements that go into strategic differentiation to make your marketing communications meaningful and effective.
Joe Bardin is an award-winning writer with twenty years of professional experience. Joe has worked extensively with major brands including AOL, Motorola, Proctor & Gamble, DreamWorks Studios and Intel. He has also written for a number of nonprofit organizations such as Arizona State University, the Arizona K-12 Center, KidsHealth.org and the BHHS Legacy Foundation.
Joe’s work has won industry recognition, including an American Business Award and publication in AR100 Black Book and the Print Regional Design Annual. Joe’s feature stories have appeared in numerous publications including The Arizona Republic, The Phoenix New Times, Phoenix Magazine, Arizona Foothills Magazine, BusinessEdge Magazine, and more. Joe has co-written and ghostwritten several books on subjects ranging from art, health and lifestyle change to prosperity and career transition.
The CO+HOOTS Foundation is an Arizona 501(c)(3) nonprofit whose mission is to influence and support community growth by engaging the power of coworkers, independent contractors and small business. The Foundation provides pro bono service, education and leadership to CO+WORK, CO+BUILD and CO+CHANGE the world.
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