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MIDWEEK MINDTWEAK: Secrets of “big brand” branding
July 18, 2018 @ 12:30 pm - 1:30 pmFree
CO+HOOTS Foundation presents Secrets of “big brand” branding!
An overview of how big consumer brands approach brand strategy and how it can be applied to small businesses and startups.
Jeff Rea is a senior brand marketer with a passion for connecting brands with the right audiences. And he is convinced that great branding starts with great strategy. He has managed some of the largest and most loved consumer brands in the world, started businesses in the consumer products, media and SaaS sectors and, for the last 5 years, consulted on marketing strategy and research with large, small and startup clients. As a recent arrival to Phoenix from the Seattle area, he is always interested in meeting new people and expanding connections.
The CO+HOOTS Foundation is an Arizona 501(c)(3) nonprofit whose mission is to influence and support community growth by engaging the power of coworkers, independent contractors and small business. The Foundation provides pro bono service, education and leadership to CO+WORK, CO+BUILD and CO+CHANGE the world.