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MIDWEEK MINDTWEAK: Say What? Messaging Mistakes and How to Avoid Them

February 27 @ 12:30 pm - 1:30 pm


CO+HOOTS Foundation presents Say What? Messaging Mistakes and How to Avoid Them!

The marketplace if full of lame messaging. Be sure yours isn’t adding to the noise. This presentation will discuss the basics of strong messaging and how to avoid the mistakes that make messaging mediocre or even worse.

Joe Bardin is an award-winning writer and strategist with twenty years of professional experience. Joe has worked extensively with major brands including AOL, Motorola, Proctor & Gamble, DreamWorks Studios and Intel. He has also written for a number of non-profit organizations such as Arizona State University, the Arizona K-12 Center, KidsHealth.org and the BHHS Legacy Foundation. Joe’s work has won industry recognition including Phoenix Addys, an American Business Award, and publication in AR100 Black Book and the Print Regional Design Annual.

Joe’s feature stories have appeared in numerous publications including The Arizona Republic, The Phoenix New Times, Phoenix Magazine, Feng Shui (London), Learning & Leading, Baylor Balance, Arizona Foothills Magazine, BusinessEdge Magazine, BizAZ Magazine, The Ritz-Carlton Magazine, Your Health (Southern California Health Care System), and South Coast Style.

Joe has co-written and ghostwritten several books on subjects ranging from art, health and lifestyle change to prosperity and career transition.