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MIDWEEK MINDTWEAK: Names, Slogans, and Taglines for Small Businesses
January 11, 2017 @ 12:30 pm - 1:30 pmFree
Considerations for choosing a name for your business (different approaches) – The purpose of slogan and taglines, and how to come up with one.
Duke Merhavy is the founder of Fractional CMO, the revolutionary way to manage marketing efforts. With decades of hands-on marketing leadership roles with companies ranging in size from start-ups to Fortune 500 in several different industries, he is a master of integrated marketing strategies and implementation. Mr. Merhavy’s approach to marketing is to do whatever it takes to meet and exceed the clients’ visions and goals, while providing the best possible return on their marketing investment. He has helped companies go from obscurity to prominence, launch new products, and obtain market dominance. Using his vast experience, knowledge, and a creative mind, Mr. Merhavy formulates strategies, devises plans, and implements them with the help of his team of highly-qualified experts in their fields. Prior to founding Fractional CMO, Mr. Merhavy spent 25 years in Director of Marketing, VP of Marketing, and Chief Marketing Officer roles in corporate America; and served as a Captain in the Israeli Military Intelligence. Mr. Merhavy earned a Bachelor’s degree and an MBA from Binghamton University in New York, and a Doctorate in Business Administration from California Pacific University.