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MIDWEEK MINDTWEAK: Make a Date with Your Data: Data, Privacy & How Marketers Use Your Info
April 12, 2017 @ 12:30 pm - 1:30 pmFree
Consumers fear big data—but they do so because they don’t understand it. It’s important to show consumers why it benefits them that marketers have their information. We should work to relay this message to consumers: that marketers (us) having consumers’ information can be beneficial to their online experiences. It’s clear how information can benefit the marketers and the companies they represent, but it’s not always evident to the consumer why marketers should have their information. Marketers should lead the battle on clarity. We should be the ones clearing the fog and stigma behind data collection. It benefits all parties when marketers know their consumers’ preferences.
Free tix: http://bit.ly/mwmtVeRyan
Presented by Ryan Burch of Ve Interactive