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MIDWEEK MINDTWEAK: Every Word Counts: Craft Your Compelling Brand Story (FREE LUNCH)
April 17 @ 12:30 pm - 1:30 pmFree
CO+HOOTS Foundation presents Every Word Counts: Craft Your Compelling Brand Story!
Every brand is telling a story, but not every brand is telling the right story. There’s an undeniable temptation to make the brand the hero. In reality, the customer is the hero. The brand should be the guide, taking customers through their struggles to the best possible outcome.Your Brand Story is an effective messaging tool for marketing, internal communications, and PR to provide clarity and consistency for all your stakeholders as to what you’re all about and why they should buy in. The Brand Story – as is – can be used in a variety of platforms: website homepage, social media profiles, “about us” sections, whitepapers, and other collateral. Your Brand Story can even be used in networking and social settings to cut through the buzzwords and boring BS of your standard elevator pitch to gain immediate traction with your audience.In this presentation, we’ll cover why a Brand Story is so necessary for effective brand communication, the fundamental building blocks of a compelling Brand Story, and a proven process for creating one for your brand.
Remarkable brands require authenticity and a die-hard commitment to values and purpose. Mike Jones passionately pursues these beliefs as the Managing Partner of his brand agency – Resound. (He also explores these topics as co-host of the podcast AZ Brandcast.) In recognition of the work he’s done, this Arizona native has been named one of the state’s top entrepreneurs under the age of 35. He lives in the very sunny city of Mesa with his wife and two kids. If you want to connect, Twitter’s usually where you’ll find him – @remarkamike.