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MIDWEEK MINDTWEAK: Drive higher conversion rates through Yelp. Yes, Yelp. It’s not just for restaurants. (FREE LUNCH!)

March 21, 2018 @ 12:30 pm - 1:30 pm

CO+HOOTS Foundation presents Drive higher conversion rates through Yelp. Yes, Yelp. It’s not just for restaurants. (FREE LUNCH!)
Think Yelp is just for restaurants? Think again! Restaurants only represent a small percentage of the reviews businesses on Yelp. While restaurants are a popular category, there are millions of reviews on Yelp for businesses such as Graphic Designers, Software Developers, Marketing Agencies, Web Design, Business Consultants, Plumbers, you name it…they are on Yelp. If you are any business that is not solely e-commerce, this workshop is for YOU!
Consumers want recommendations from people they can trust, so they increasingly rely on word-of-mouth to cut through the noise of the internet to find authentic answers to the problems they face daily.

User review websites such as Yelp amplify the authentic conversations people are having about your business. This authenticity is one of the unique ways that review sites influence purchase decisions. In fact, review sites drive higher conversion than search engines or the leading social network.

Getting feedback is a tremendous opportunity to learn from actual customers about what you’re doing right and how you can improve. No matter the type of business you run, you can connect with new customers, engage with your loyal ones, and target new audiences—all through user review sites such as Yelp.
Attend this free workshop (FREE LUNCH too!) presented by Yelp Local Business Partner, Sophie Lapkin to learn more about how you can leverage the free tools available on Yelp (no sales pitch guaranteed) to gain visibility, increase brand loyalty and overall, generate more revenue for your business!

Free tix: bit.ly/mwmtsophie


A​s the Yelp Phoenix Local Business Partner, Sophie is building a thriving network of local business owners by connecting with them and connecting them to each other. She hosts a series of both online and offline events to provide local business owners, managers & marketers with resources to help educate them on the ever-changing world of online review sites, especially when it comes to Yelp.

Sophie is also your local Yelp For Business Owners expert in the Phoenix Metro area; she provides training for local business organizations on the free tools available on Yelp upon request as well as in-person 1:1 consultative assistance for businesses. Sophie also regularly takes actionable feedback from the Phoenix business community to the different business owner-focused divisions at Yelp HQ so Yelp can continue to improve the overall business user experience. In her free time, you can find her conquering Arizona’s best hikes, adventuring outdoors and meeting new people!


March 21, 2018
12:30 pm - 1:30 pm
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221 E Indianola Ave
Phoenix, AZ, AZ 85012 United States


CO+HOOTS Foundation