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MIDWEEK MINDTWEAK: The Art & Science Behind Successful Brands
January 25, 2017 @ 12:30 pm - 1:30 pmFree
Have you ever wondered why some people camp out for days just to get their hands on the latest Apple product or why some will pay over 3x more for jewelry because it comes in a blue box? The answer is branding. In this talk we’ll take a closer look at some of the world’s most popular brands, why people are so love drunk on them, and how to create a brand with it’s own cult-like following.
From acting on set with Will Ferrell, Jamie Foxx, and Rebecca Hall to working with hundreds of brands at one of the world’s leading tech companies, Rani Sweis is just an ordinary nerd who has spent the last ten years completely obsessed with consumer behavior and how to design brands around it.